Why Unified Communication Is Necessary… Especially Now

With a few notable exceptions, businesses today are largely in a holding pattern, waiting for the time to come when their operations can resume in full force. When the time comes to do so, however, there are likely to be some growing pains as everyone settles back into their old processes and operations. To help minimize these impacts, we recommend spending this time to improve your business communications.

What Are Business Communications?

Business communications are effectively what it says on the package: the processes that a business has in place to enable communication to take place between different people, internal and external, that are associated with a business. Internal business communications are those that take place between different people within a business, from the intern to the CEO, while external business communications are those that involve parties that are not a part of the business itself—like your communications with your vendors or your clients.

As you would probably imagine, these important communications can quickly spiral out of control, which is part of the reason why many businesses adopt a unified communications policy which is a means of connecting your various methods together into one integrated strategy.

How Do Business Communications Interact Within a Unified Communications Platform?

Think of it this way… let’s assume that your business has a messaging platform that allows for click-to-talk functionality. That platform would be considered a UC platform.

As unified communications allow a conversation to take place across different platforms and formats, different methods of business communications can be leveraged in conjunction with one another to more productively convey information. As a result, collaborative efforts become simpler and more productive for a business.

How Does This Impact Business Operations?

While there are some considerations to keep in mind, like how unified communications can introduce new access points into your network and complicate your security, there are some considerable benefits to be had. For instance, aside from the productivity and collaboration improvements you would expect, unified communications can help simplify the remote work process for your team, while also helping to improve customer service.

How Unified Communications Matter with COVID-19

As COVID-19 wreaks havoc around the world, it is crucial to your business’ short and long-term survival that you maintain your ability to communicate both internally and externally.

• Internally, it is crucial that you use your tools to keep your employees in the loop for the remainder of the situation. While you need to keep your employees updated as to how your company will be operating considering COVID-19’s influence, you also need to continue the kind of communications that are required for your business-as-usual operations.
  
  
• Externally, you need to scale back any hard selling you may be participating in and focus primarily on maintaining contact with those you serve. If there is something that you’re doing that can help them, make them aware of that. Otherwise, focus on support and awareness.

Communication is one of the most important things to keep in mind during any serious event. Make sure you put the systems in place to help maintain it now. Reach out to CoreTech at (270) 282-4926 for assistance.